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Raising a Toast

Influencer Marketing

stassia

"At Narwhal Communications, we understand the power of authentic connections and the impact of trusted voices in today’s digital landscape. Our Influencer Marketing service is designed to help businesses leverage the influence of key personalities to enhance brand visibility, build trust, and drive meaningful engagement."

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Stass, Social & Influencer Manager

Our Influencer Marketing Process

01

Influencer Identification and Outreach

Finding the right influencers is crucial to the success of your campaign. We identify influencers who align with your brand values, target audience, and marketing objectives. Our team conducts thorough research to ensure a perfect match, reaching out to influencers who can authentically represent and promote your brand.

03

Contract Negotiation and Management

Navigating contracts and agreements with influencers can be complex. We handle all aspects of contract negotiation and management, ensuring that terms are clear, fair, and beneficial for both parties. Our goal is to foster smooth and professional relationships.

05

Campaign Execution and Monitoring

Executing a successful influencer marketing campaign requires meticulous planning and coordination. We manage all aspects of campaign execution, from scheduling and posting to tracking performance and engagement. Our team ensures that your campaign runs smoothly and achieves the desired outcomes.

02

Campaign Strategy

Every brand has its unique story, and our influencer marketing strategies are tailored to tell it compellingly. We develop customised campaign strategies that outline clear goals, messaging, and creative concepts. Whether you’re launching a new product, running a seasonal campaign, our strategies are designed to achieve your specific objectives.

04

Content Creation and Collaboration

We work closely with influencers to create engaging, high-quality content that resonates with their audience and aligns with your brand’s voice. From sponsored posts and stories to videos and blogs, we ensure that the content produced is authentic, compelling, and impactful.

06

Performance Analysis and Reporting

Measuring the success of influencer campaigns is essential. We provide detailed performance analysis and reporting, tracking key metrics such as reach, engagement, and conversions. Our data-driven approach allows us to assess the effectiveness of the campaign and make informed recommendations for future initiatives.

Case Studies

joe ashman
The Campaign:
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  • The goal of the campaign was to raise awareness of Webbox Pet Food's new-look festive range, encourage people to shop in-store/online, and build loyal brand advocates. ​

  • We worked with 74 influencers in total, including 30 gifted cat influencers, 36 gifted dog influencers, and 8 paid influencers including Love Islander, Faye Winters, RuPaul Drag Race star, Ella Vaday, and Netflix Actor, Joe Ashman. The influencers were across Instagram, Twitter, and TikTok. ​

  • The influencers were carefully selected to include people that represented the key brand value ‘Joy in every moment’ and that already had an affinity to the brand so the content would appear authentic.​

  • We challenged ourselves to achieve 800,000 impressions and reach over 500,000 people. We also wanted to achieve £5,000 in web sales.

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The Results:
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  • 120 pieces of content (not including stories) across Instagram, Twitter, and TikTok.​

  • We reached 916,000 people, with 1.4 million impressions! 

  • The content gained 59,000 individual engagements e.g. comments, likes, shares. ​

  • Influencer discount codes brought in £7,783.18 in web sales.

  • We gained 1,350 new Instagram followers, with an 87% increase in engagement, and a 39% increase in brand awareness.​

Let’s Work Together

07592869255

romy.ledder@narwhalcomms.co.uk

 

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